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Exploring Direct Marketing

by Lisa O'Malley,etc.,Maurice Patterson,Martin Evans

ISBN 13: 9781861524027

Format: Paperback (512 pages)
Publisher: Cengage Learning EMEA
Published: 24 Sep 1998

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Exploring Direct and Customer Relationship Marketing

by Martin Evans, Lisa O'Malley, Maurice Patterson

ISBN 13: 9781861529015

Format: Paperback (544 pages)
Publisher: Thomson Learning
Published: 19 Feb 2004

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